Appurv Gupta is best known for making people laugh.

But beyond comedy, he’s also an angel investor and an ex-founder. His content had to reflect both sides, his fun, relatable humor and his sharp business mind.

The challenge was, most people only saw the comedian in him. But he wanted to be known for more than that. He had experiences in startups, investments, and business that could add value to a wider audience.

Appurv had great stories – his early struggles, meeting big names, and even visiting companies like Google and Facebook. But many of them were just sitting in his memory, untold.

We started bringing those stories to life.

One of them was about his first paid comedy show. He had once messaged a comedian, Neeti Palta, asking if he could get a discount for a show ticket because he was a student. She agreed, and three months later, she gave him his first paid gig.

It was a funny and inspiring story. But we didn’t stop there. We ended the post with a lesson:

👉 Never be afraid to ask for help. You never know where it might lead.

This story clicked with both comedy fans and professionals. It felt real, and people shared their own experiences in the comments. The post got over 800 likes and 130k Impressions

Most of his audience loved his comedy. But we also wanted to bring in the business crowd—founders, investors, and professionals.

So when he shared about visiting Google and Facebook HQ, we framed it differently. Instead of just saying, “I visited Google and Facebook. Their offices are amazing.”

We turned it into:

Why do people dream of working at Google and Facebook?
> What makes their offices different?
> What can Indian companies learn from them?

By making the post about something bigger than just himself, it reached over 55K people, 1000+ likes.

Good content alone isn’t enough. You need to talk to people.

Appurv started:

> Replying to every comment to keep the conversation going.
> Engaging with founders, comedians, and investors so they saw his content.
> Tagging the right people when his posts were about them.

One of the biggest wins was his post about meeting Aman Gupta (co-founder of boAt). Instead of just saying, “I met Aman Gupta. He’s a great guy.”

We told a deeper story, how Aman’s humility was his superpower. That made it relatable, inspiring, and easy to share. It ended up being one of his biggest posts, with 1.7k likes and 298k impressions.