How it all started
This SaaS founder had built a solid product, had real insights to share, but was stuck in a cycle most technical founders face, spending years perfecting a product but struggling to get people to notice it.
He had barely 20,000 overall impressions.
Most SaaS founders think if they just keep improving their product, people will eventually find them. But in a world where thousands of new tools launch every year, the best product doesn’t always win. The best storyteller does.
So we changed the game. And in under 60 days, his LinkedIn content was hitting 2 million+ impressions a month.
The first problem was his content read like a product manual.
> Features. Updates. Industry stats.
> No voice. No narrative. No reason to care.
So we rewrote their entire content strategy.
Instead of posting like a founder trying to sell something, we positioned him as a thought leader with lessons to share.
SaaS founders often hide behind their product. They talk about what it does, not why it matters.
We flipped that.
Instead of:
“Our new feature helps reduce churn by 12%.”
We wrote:
“We almost killed this feature because we assumed no one needed it. Turns out, it became our biggest retention driver. Here’s what we learned about building what users actually want…”
People don’t engage with features. They engage with decisions, failures, and insights.
No one follows a company. They follow a person.
We made the founder the face of the content. Every post came from his voice, experiences and journey of building a SaaS company.
The more personal hey got, the more people paid attention.
Most founders struggle to post consistently because they don’t know what to write about.
We solved this by creating a repeatable content system:
Any conversation with customers, investors, or the team became a content idea.
(“What’s a question you answered this week that others might find valuable?”)
Instead of just celebrating milestones, we shared the process behind them.
(“We just crossed $1M ARR—here are 3 things we did wrong along the way.”)
They had access to unique insights from their SaaS platform. Instead of keeping that data private, we used it in posts.
Posting is just one part of LinkedIn growth. The real magic happens in engagement.
We made sure
> Replying to every comment (and turning top comments into new posts).
> Engaging with industry leaders to get noticed by their audience.
> Asking questions instead of just giving answers (because people love to share opinions).
The Result?
> From 20K to 2M+ impressions consistently.
> A 10X increase in inbound leads directly from LinkedIn.
> Speaking invitations, investor interest, and new partnerships.
That’s the power of content when done right.
You don’t need hacks. You need a system.
It can work for anyone who is willing to show up and do the right things, consistently.
If you’re ready to stop being invisible on LinkedIn and actually get seen.
If you need the right words to bring your ideas to life, let’s talk.
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I read every message. Let’s build something great.