How it all started:
Writing viral content isn’t about luck.
It’s about understanding what people want to read and share.
I worked with two well-known founders, Tibo and Guillaume Moubeche, to write Twitter threads that got massive engagement.
Tibo’s thread: 4.7K likes, 1.6M views
Guillaume’s thread: 4.5K likes, 2M views
Here’s how we made it happen.
Every tweet thread starts with a simple question:
Why would someone stop scrolling to read this?
For both threads, we focused on valuable, easy-to-digest insights that helped readers grow.
> Tibo’s thread broke down how a founder built 7 figure company.
> Guillaume’s thread shared a step-by-step playbook for business growth.
Both had clear takeaways that people could apply immediately.
The first tweet in a thread decides if people will read further.
For Tibo, we started with a bold, curiosity-driven hook that made readers want to know more.
For Guillaume, we used a number-based hook (exact revenue and growth strategies) to establish credibility right away.
This made sure that people didn’t just scroll past they clicked to read more.
The secret to virality is to make it easy to read.
For both threads, we:
> Used short sentences
> Avoided jargon or complex words
> Kept each tweet focused on a single idea
This made the threads binge-worthy, people kept reading till the end.
What You Can Learn from This?
If you want to write Twitter threads that people love, focus on:
> A strong opening hook – Make people stop and read
> Clear, actionable insights – Teach something valuable
> Simple, engaging writing – Keep it short and easy to follow
> Encouraging discussion – Get people to comment and share
That’s what worked for Tibo and Guillaume and it can work for you too.
You don’t need to post more. You need to post better.
You don’t need hacks. You need a system.
It can work for anyone who is willing to show up and do the right things, consistently.
If you’re ready to stop being invisible on LinkedIn and actually get seen.
If you need the right words to bring your ideas to life, let’s talk.
📍 LinkedIn – Connect here
📍 X (Twitter) – Follow here
📍 Email – Drop a message
I read every message. Let’s build something great.